Massimo Tyres is proud to welcome renowned drift enthusiast, custom car builder, and social media personality Liam Hunt—better known to fans as CEODrifter—as the latest addition to our roster of brand ambassadors.
From tweaking BMX bikes as a kid to building and drifting head-turning cars today, Liam has always embodied a passion for speed, durability, and individuality—values that perfectly align with the Massimo Tyres ethos. His hands-on expertise, deep roots in motorsport culture, and growing fan base make him an ideal partner as we continue pushing the boundaries of tyre performance and innovation.
“We’ve watched Liam’s journey closely over the past year,” said a Massimo Tyres spokesperson. “His dedication to motorsport and the way he naturally showcased the performance of our tyres made the decision to partner with him a no-brainer. We’re thrilled to officially bring him on board and support him throughout his action-packed drift season. We’ve got some exciting collaborations in the works—this is just the beginning.”
With five small businesses under his belt, a young family, and a garage full of ever-evolving drift machines, Liam brings relentless energy and ingenuity to everything he touches. His unique content—featuring wild mods on unexpected platforms and honest behind-the-scenes moments—has garnered a loyal following in the car community.
Speaking on the new partnership, Liam shared:
“I’ve always believed in using gear that can keep up with the chaos I throw at it—on and off the track. Massimo Tyres have never let me down, so teaming up with them officially feels like a natural progression. I’m hyped for what we’re building together this year!”
Follow Liam’s journey and catch Massimo Tyres in action throughout the drift circuit in 2025—and stay tuned for exclusive content and product drops from this high-octane collaboration.
